Hydrox cookies were first created in 1908 by the now-defunct Sunshine Biscuits. Sunshine Biscuits was purchased by Keebler® in 1996, and in 1999, Keebler® replaced Hydrox® with a similar but reformulated product named Droxies®. Today, Sunshine is best known for the Cheez-It snack crackers, which are still marketed under the Sunshine brand, as are Krispy Crackers saltines. Photo: Getty Images Hydrox is the brand name for a cream-filled chocolate sandwich cookie manufactured by Leaf Brands. In 2014, Leaf Brands registered the Hydrox trademark, which had been abandoned by former owner Kellogg's. Hydrox is the brand name for a cream-filled chocolate sandwich cookie manufactured by Leaf Brands. An early Sunshine Biscuits ad for Hydrox, published in the Saturday Evening Post circa 1922. ANTIQUE "SUNSHINE BISCUITS" METAL/TIN GENERAL STORE GLASS DISPLAY BOX from $39.99. As were Hydrox – which, despite their reputation as an Oreo knockoff, actually preceded America's Favorite Cookie by four years: Hydrox … Sheehan says that flavor was what won over fans decades ago, after Sunshine Biscuit first introduced the Hydrox crème-filled chocolate wafer cookies in 1908 - … For 90 plus years, Hydrox cookies were made and sold by Sunshine Biscuits. Hydrox® is the original creme-filled chocolate sandwich cookie! The Story of the Vanishing Cookie Hydrox® “The Original Sandwich Cookie,” debuted in 1908 as the signature product of Sunshine Biscuits®. We're kinda proud of that! Hydrox drew inspiration by combining the words Hydrogen and Oxygen, which the company believed promoted purity. Vintage Sunshine Biscuit Tin With Angels And Greek Gods. By the time Keebler took the reins in the 1990s, the brand had fallen so far behind that consumers assumed that the Hydrox originals were wannabe Oreos.And based on their sales, Hydrox probably did wanna be Oreo. So Carolyn's team gave Hydrox … The … T'ang Dynasty Large Oriental Design Sunshine Biscuit Tin Box. Over the years Hydrox® was the staple item in kitchen cabinets across the US. [4] Today, Sunshine is best known for the Cheez-It snack crackers, which are still marketed under the Sunshine brand, as are Krispy Crackers saltines. The elf-associated bakery acquired Sunshine in 1996 and, after a careful review process, is now bringing Sunshine's cookies under the Keebler brand umbrella. [2] Keebler was later acquired by Kellogg's in 2001. The Carvel ice cream franchise sold ice-cream goods manufactured with "Hydrox" cookie crumbs until 2012. [1] The similar Oreo cookie, introduced in 1912, was inspired by the Hydrox. Hydrox cookies debuted in 1908 and were manufactured by Sunshine Biscuits. Robert Kenimer, one of our Hydrox fans sent us this neat picture of the 50th Anniversary Hydrox cookie given to his dad. Antique Sunshine Hydrox Biscuits Loose Wiles Biscuit Company Tin Advertising. Almost identical to an Oreo, Hydrox Cookies were made by Sunshine Biscuits and actually invented first. Sunshine Biscuit Tin Washington Crossing Delaware . It debuted in the United States in 1908, and was manufactured by Sunshine Biscuits for over 90 years. For the breathing gas, see, "The Hydrox Cookie Is Dead, and Fans Won't Get Over It", "Hydrox cookies make a comeback for 100th anniversary", "One Man's Mission To Bring Back Hydrox Cookies", "Leaf Brands begins production of Hydrox cookies", "Hydrox now has no artificial flavors or colors! Vintage 1926 SUNSHINE Biscuit Clover Leaves Cookies Art Print Ad. [1] In September 2015, the product was re-introduced by Leaf Brands. But over the years, despite the throngs of Hydrox fans, sales of the Sunshine Biscuit cookie started falling. Debuting in 1908 from Sunshine Biscuits, Hydrox cookies were popular among consumers due to their tangy filling and crunchy cookie shell. In 1996 Keebler bought the company and tried to breathe new life into Hydrox. In 1882, the entrepreneur Jacob Loose bought a biscuit and candy company that would eventually be known as Sunshine Biscuits (after the company’s baking plant designs) and, in 1908… Hydrox was largely discontinued in 1999 three years after Sunshine was acquired by Keebler, which was later acquired by Kellogg's. They were reintroduced in 2015, and are now made by Leaf Brands. Free shipping . Hydrox cookies Centennial. They were reintroduced in 2015, and are now made by Leaf Brands. Sunshine Biscuits launched the first creme-filled chocolate sandwich cookie in 1908. In 1998, Oreos netted $374 million, compared to a meager $16 million for Hydrox. Sunshine Biscuits made the Hydrox chocolate sandwich cream cookie, before it was discontinued in 1999. They're known for their magical elf bakers in their treehouse oven. Over the years Hydrox® was the staple item in kitchen cabinets across the US. Antique Sunshine Hydrox Biscuits Loose Wiles Biscuit Company Tin Advertising. Sunshine Biscuits made the Hydrox chocolate sandwich cream cookie, before it was discontinued in 1999. [2] Keebler was acquired by Kellogg's in 2001, and Kellogg's removed Droxies from the market in 2003. In 1998, Oreos netted $374 million, compared to a meager $16 million for Hydrox. All Rights Reserved. It debuted in 1908 and was manufactured by Sunshine® Biscuits. Sunshine Biscuits launched the first creme-filled chocolate sandwich cookie in 1908. Her company, Keebler, had just bought Sunshine Biscuits, formerly Loose-Wiles. Vintage Sunshine Biscuit Tin With Angels And Greek Gods. Stick with the original, Hydrox®. [2] Compared to Oreos, Hydrox cookies have a less-sweet filling and a crunchier cookie shell that has been noted to become less soggy in milk. (via Google Books) An English biscuit with a little sunshine—how Hydrox was born. So far, Kassoff has yet to hear back from the FTC about his complaint. Yep, it predated Oreo and was always free of animal fats. Debuting in 1908 from Sunshine Biscuits, Hydrox cookies were popular among consumers due to their tangy filling and crunchy cookie shell. Vintage 1926 SUNSHINE Hydrox Biscuits Food Kitchen Art Décor 20's Print Ad. The recipe was slightly altered from the original; trans-fats were removed. See more ideas about nabisco, vintage recipes, retro recipes. They were reintroduced in August 2008, and retained the Sunshine branding. By the time Keebler took the reins in the 1990s, the brand had fallen so far behind that consumers assumed that the Hydrox originals were wannabe Oreos.And based on their sales, Hydrox probably did wanna be Oreo. Many cleaning products actually used that name, and Sunshine Biscuits sued to try and get them to stop. It debuted in 1908 and was manufactured by Sunshine® Biscuits. Television commercial for Sunshine cookies, featuring the "Have a little sunshine" jingle. So far, Kassoff has yet to hear back from the FTC about his complaint. Sunshine Biscuits made the Hydrox chocolate sandwich cream cookie, before it was discontinued in 1999. In the 1870s, a Kansas man named Jacob Loose got his start in building out a food empire. It tastes like the original Hydrox® you remember; less sweet than the others and those amazing crispier cookies! Oreo was an imitator made by Nabisco (National Biscuit Company) that was inspired by Hydrox and that came out four years later. The cookie ruled the category until 1912 when National Biscuit, later Nabisco®, created Oreo® to compete with Hydrox®. Today, Sunshine is best known for the Cheez-It snack crackers, which are still marketed under the … Kellogg's removed Droxies from the market in 2003. Leaf Brands brought back the original Hydrox cookies in 2015. Hydrox drew inspiration by combining the words Hydrogen and Oxygen, which the company believed promoted purity. [1] Hydrox was largely discontinued in 1999 three years after Sunshine was acquired by Keebler, which was later acquired by Kellogg's. Sunshine Biscuit Tin Washington Crossing Delaware . Hydrox aficionados had bombarded Kellogg's with thousands of phone calls and an online petition asking that production resume. After we acquired Hydrox® in 2015, we rolled back the formula to GET RID of the high fructose corn syrup, replacing it with REAL cane sugar and removed the hydrogenated oils as well. Hydrox is the brand name for a créme-filled chocolate sandwich cookie manufactured by Leaf Brands.It debuted in 1908, and was manufactured by Sunshine Biscuits for over 90 years. As you may know, Keebler's thing is being cute. Hydrox was discontinued in the year 1999, after facing tough competition from biscuit giant Nabisco. Her company, Keebler, had just bought Sunshine Biscuits, formerly Loose-Wiles. Antique Sunshine Hydrox Biscuits Loose Wiles Biscuit Company Tin Advertising from $150.00. In 2017, the recipe was changed to remove artificial flavors that had been used for 50 years[8] and the company obtained non-GMO certification. [2][4], Sunshine Biscuits was purchased by Keebler in 1996, and in 1999, Keebler replaced Hydrox with a similar but reformulated product called Droxies. Its time for Leaf to reintroduce Hydrox cookies back into the hearts as the true America's favorite sandwich cookies, eventually after hearing that Sunshine Biscuit has discontinued making Hydrox many years ago. And Kellogg 's in 2001 in August 2008, and are now made by Leaf Brands and replaced with... Sunshine Biscuit Tin with Currier & Ives Lithograph Reproductions from $ 150.00 Keebler purchased Biscuits! Hydrox Biscuits Loose Wiles Biscuit company Tin Advertising out a Food empire ] the similar Oreo cookie before... 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